product line - traduction vers néerlandais
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product line - traduction vers néerlandais

MARKETING STRATEGY OF OFFERING SEVERAL RELATED PRODUCTS FOR SALE SIMULTANEOUSLY
Product line; Product mix

product line         
produktielijn (overgangsfasen van produkt tot eindprodukt)
production line         
SET OF SEQUENTIAL OPERATIONS ESTABLISHED IN A FACTORY
Production-line; Production Line; Production lines
productielijn (overgangsfasen van product tot eindproduct)
straight line         
  • Drawing of a line segment "AB" on the line "a"
  • 300x300px
  • A line on polar coordinates without passing though the origin, with the general parametric equation written above
  • thumb
ONE-DIMENSIONAL INFINITE GEOMETRIC OBJECT
Ray (geometry); Half-line; Half line; Mathematical formula for a line; Mathematical line; Co-linear; Ray (mathematics); Non-collinear points; Horizontal line; Half-line (ray); Dimension line; Hyperpoint; Line (math); Straight-line; Lineamental; Lineamentation; Line (mathematics); Equation of a line; Megalineament; Straight lines; Straight Line; Straight line; Euclidean line; Linear curve; Solid line; Infinite line
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Définition

product line
A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops. (BUSINESS)
A well-known UK supermarket launches more than 1,000 new product lines each year.
N-COUNT

Wikipédia

Product lining

In marketing jargon, product lining refers to the offering of several related products for individual sale. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a units, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories under a category. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.

In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually. The products in the product line can come in various sizes, colours, qualities or prices. For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas, etc. Alternatively, product line of juices and pastries can also be found at a café. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases. It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases.

Exemples du corpus de texte pour product line
1. Renault has displayed its product line–up for the GCC.
2. Ten years ago?" Cadillac, he notes, successfully updated its product line in the past few years.
3. They hope to have a product line available by next year, he said.
4. TTI‘s Netrac product line offers customized remote access for securing and managing communication network.
5. The company‘s product line also includes breads, pizza dough, seafood and appetizers.